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KiwiCo
Role: Senior Product Design Specialist - leading the design, user-testing, and production of science and engineering crates for 5-8 year olds and 9-14 year olds
Challenge: To elevate KiwiCo’s STEAM subscription line by creating more interactive, long-lasting, and rebuildable toys with an improved design language.
Impact: Shaped the KiwiCo Labs line with innovative, kid-tested products, enhancing engagement and education. Managed cross-functional collaboration, manufacturing timelines, and user research
Learnings: End-to-end product development (from early conception into production), how to user-test and translate insights from kids and parents, managing tight timelines with overlapping development cycles
Tools: Solidworks, Fusion360, Adobe Illustrator, user-testing, rapid prototyping (laser-cutting, 3D printing, soldering, vacuum forming), arduino coding, miro
Patents: Design patent inventor for Motorized Spin Art and Archery Set
Check out a behind-the-design interview!
What is it: A build-your-own bow, designed to help kids explore archery concepts such as aim, precision, and trajectory
Feature Callouts:
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Rapid-fire shooting made possible by the auto-loading ball holder
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Double sided target, allowing kids to learn traditional scoring techniques or to explore creative free-play
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Rubber gripper and foam handle, designed to make holding the bow intuitive and doable for small hands
Age: 5-8
Archery Set
Motorized Spin Art
Age: 5-8
What is it: A fun way to learn about centrifugal force through experimenting with paint! Motorized Spin Art gives kids a space to be messy, and get some exposure to working with electronics
Feature Callouts:
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An upside-down battery and motor mount, keeping all electronics hidden underneath the platform and safe from paint
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4 click-in plastic sliders to keep custom sized paper sheets secure on the spin plate - reversible to fit square and round paper
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A custom hinge to easily swing the protective lid up and down
Check out a behind-the-design interview!
Light-Up Infinity Mirror
Age: 9-14
What is it: A motorized, gear-driven infinity mirror! Kids assemble a series of mirrors and experiment with a variety of layered special effects, resulting in mesmerizing visuals that seem to stretch out forever.
Feature Callouts:
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The mirror folds all the way back, so that kids can spend time carefully placing features in the center to create the perfect visual
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A pull-out drawer to store all of their accessories
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The front mirror swivels upwards, to reveal the hidden mirror inside
Maze Arcade
Age: 9-14
What is it: A fully customizable marble maze, that enables kids to design their own maze and challenge a friend to see how many points they can score.
Feature Callouts:
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For extreme-mode, the maze comes with 'black-out' tiles that make it impossible to see portions of the maze while you are playing
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To keep electronics organized, this one includes a custom wire management clip to keep things tucked away
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A custom switch board, designed to click into place for easy assembly
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